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ANALYTICS

Is your data producing the results you are looking for?

AIIM offers our direct mail customers Data Analytics coordination. AIIM works as a project leader or, in tandem with our customers' marketing departments to improve their probability of improving direct mail response rates. AIIM's mandate is to deliver the best possible client value by providing data management and analytics.

Key techniques we help our customers manage include:

Customer Segmentation
Behavioural Profiling
Predictive modeling
GEO Mapping

Perceptual mapping
Market Share analysis
Gap analysis
Lifetime return on investment

The opportunities realized from having the entire data coordinated are:

Strengthen relationships with customers
Up sell or cross promote a product or service
Deliver CEO missions and messages
Reduce the number of service centre call
Gain revenue by selling on-sert space
Differentiate your company

aiim•1:1 Personalized one to one data driven marketing communication:
What makes our solution so unique is how we take customer data, qualify it for a direct marketing campaign and match this information to specially crafted variable content and creative (text, images and price points). This information is sent to our digital imaging department for printing and made available to our web services group so your campaigns can include a PURL (personalized URL) to ensure proper (ROMI) Return On Marketing Investments.

aiim•SMART STATEMENTS delivers an enhanced communication vehicle that leverages data driven logic in an understandable, easy to read document. This document is highly personalized and delivers information graphically, in nicely organized tables or sequential data in neatly formed statement lists. AIIM delivers this product through utilizing its’ programming, composition, and digital print capability in colour or B&W. Because these documents are highly personalized, care and control of these documents are paramount. AIIM provides that care and control through sophisticated logical and physical security programs.